ANTHEMSFOROURHEROES
-Tom Ewing/System1
A portion of all profit will be donated to the NHS, WHO or NAACP on our clients’ behalf
• As mentioned previously, bringing in live players on our tracks makes these tracks come alive. But we also have a sound that delivers a much-needed edge to these tracks.
This is an emotional, inspirational, and optimistic album. But as with the rest of the Black And White catalog, all of our tracks are written with some elements of groove and swagger. A little bit of grit goes a long way with us.
• Music is just as much a part of the narrative as dialogue. These tracks need to say what words can’t. The music needs to capture our current climate, while also telling a story.
These tracks should embody the loss around us as well as the perseverance of our healthcare workers. it needs to be Emotional while also being inspi- rational. Our music can make these productions sound empathising rather than pandering.
• What a great question! Yes. This album is written to help us adapt to our current situations, and we’re all hoping this ends as soon as possible. But this type of material will be of use for a very long time. Our circumstances have opened up doors for found-footage commercial production. Agencies have seen how well these kinds of ads can work, especially for the budget they are creating on. This type of thinking isn’t going away any time soon.
A great example of other use is the Olympics. We have back-to-back Olympic Games in 2021 and 2022. Both of these events will be placing ads about the struggles and strengths of the competing athletes in every commercial break. The tracks written for this album fit those briefs perfectly.